Business model analysis as a Business Model Canvas and Value Proposition Canvas of the sporting goods and apparel manufacturer Adidas.
This digital product includes the business model of the sporting goods and apparel manufacturer Adidas as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Tommy Hilfiger and Breuninger. Adidas AG is an internationally active German sporting goods manufacturer headquartered in Herzogenaurach. With its two core brands Adidas and Reebok, the company offers apparel, footwear, sports equipment, accessories and licensed products such as watches, cosmetics and eyewear through its own stores and retail outlets worldwide. The Group is considered the second largest sporting goods manufacturer in the world after Nike. Adidas is also known as a major outfitter of famous athletes, sports teams and international sporting events. (Source: Wikipedia)