Business model analysis as a Business Model Canvas and Value Proposition Canvas of organic food retailer Alnatura.
This digital product includes the business model of organic food retailer Alnatura as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at denn’s Biomarkt and Feneberg. Alnatura is a german organic food company based in Darmstadt. Under the brand name Alnatura, the company, founded in 1984, sells food and textiles produced according to organic principles, which are sold by various drugstore and retail chains as well as in the company’s own Alnatura organic supermarkets. (Source: Wikipedia)