Business model analysis as a Business Model Canvas and Value Proposition Canvas of the fashion retail chain Breuninger.
This digital product includes the business model of the fashion retail chain Breuninger as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Zara, Adidas and Tommy Hilfiger. Founded in Stuttgart in 1881 by Eduard Breuninger, E. Breuninger GmbH & Co. operates department stores in Germany under the name Breuninger. Furthermore, the company positions itself in the upscale market segment with a focus on textile goods. (Source: Wikipedia)