Business model analysis as a Business Model Canvas and Value Proposition Canvas of the consumer electronics company Fitbit.
This digital product includes the business model of the consumer electronics company Fitbit as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Decathlon and Apple. Fitbit is a US company that offers fitness trackers. Based in San Francisco, California, the company produces the eponymous electronic devices that allow customers to track and record their workouts. In early November 2019, Google announced that it would acquire Fitbit for $2.1 billion. Fitbit offers smartwatches and classic fitness trackers.(Quelle: Wikipedia)