Business model analysis as a Business Model Canvas and Value Proposition Canvas of the technology company GoPro.
This digital product includes the business model of the technology company GoPro as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Decathlon, Apple and Fitbit. GoPro is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California. Furthermore, GoPro acquired the company CineForm. (Source: Wikipedia)