Business model analysis as a Business Model Canvas and Value Proposition Canvas of the german airline Lufthansa.
This digital product includes the business model of the airline Lufthansa as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for onetypical customer segment of the company. You can also find similar business models at Air Berlin and TUI fly. Deutsche Lufthansa, also Lufthansa or Lufthansa German Airlines, is Germany’s largest airline and is commonly perceived by the public as Germany’s flag carrier. The airline is owned by Deutsche Lufthansa AG, which is headquartered in Cologne, Germany. In addition, its two hubs are located at Frankfurt Airport and Munich Airport. In addition, Lufthansa was a founding member of the largest aviation alliance, Star Alliance, in 1997 and is part of the Lufthansa Group, the largest aviation group in Europe. Lufthansa was a founding member of Deutsche Börse’s DAX share index; it has been listed in the MDAX since June 22, 2020. (Source: Wikipedia)