Business model analysis as a Business Model Canvas and Value Proposition Canvas of outdoor clothing manufacturer Maier Sports.
This digital product includes the business model of outdoor clothing manufacturer Maier Sports as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Vaude, Schöffel and Jack Wolfskin. Founded in 1938 as Immanuel Maier GmbH, Gerhard Maier took over the management in 1970. He quickly turned his father’s textile business into a well-known clothing manufacturer for the trend sports of the time, skiing and tennis. Outdoor was added later. Today, Maier Sports is an indispensable part of the ski and outdoor industry and has been considered a pants and fit specialist for years. (Source: Company website)