Playmobil

This digital product includes the business model of the Playmobil toy brand as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at myToys and Rofu Kinderland. Playmobil is a system toy and a brand of the German Brandstätter Group based in Zirndorf near Nuremberg. The inventor of Playmobil is the pattern maker and then chief developer Hans Beck, who realized the idea of a new play system at the request of company owner Horst Brandstätter. The brand name “Playmobil” also goes back to Hans Beck and Horst Brandstätter. The characteristic blue lettering was designed by artist and graphic designer Rainer Willingstorfer. In addition to Playmobil, the Lechuza brand has also belonged to the Brandstätter Group since 2000. (Source: Wikipedia)