Business model analysis as a Business Model Canvas and Value Proposition Canvas of music streaming service Spotify.
This digital product includes the business model of music streaming service Spotify as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Netflix and YouTube. Spotify is an audio streaming service. The company is registered in Luxembourg as Spotify Technology S.A. and is headquartered in Stockholm, Sweden. In addition to music, audio books, podcasts and videos can be streamed. Furthermore, Spotify uses a freemium model. Basic and basic services are free and ad-supported, while advanced or additional features are part of a “premium” offering. In addition, Spotify 2021 is the world’s largest audio streaming subscription service with 356 million active users, of which 158 million are paying subscribers. (Source: Wikipedia)