Business model analysis as a Business Model Canvas and Value Proposition Canvas of video-focused social networking service TikTok.
This digital product includes the business model of video-focused social networking service TikTok as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Facebook and Twitch. TikTok is a video portal for lip-syncing music videos and other short video clips, which additionally offers social network functions and is operated by the Chinese company ByteDance. In the People’s Republic of China, it operates under the name Douyin. On August 2, 2018, the app TikTok became the successor of musical.ly. (Source: Wikipedia)