Business model analysis as a Business Model Canvas and Value Proposition Canvas of the video sharing and social media platform YouTube.
This digital product includes the business model of video sharing and social media platform YouTube as a Business Model Canvas. Furthermore, you will be provided with a Value Proposition Canvas for one typical customer segment of the company. You can also find similar business models at Netflix and Google. YouTube is a video portal founded in 2005 by the US company YouTube, LLC, since 2006 a subsidiary of Google LLC, based in San Bruno, California. Users can check out, rate, comment on, and upload their own video clips for free on the portal. In 2019, YouTube achieved an annual turnover of 15 billion dollars. Most of the revenue is generated by playing commercials. There are all kinds of videos on YouTube, including film and TV clips, music videos, trailers, and home-made films and slideshows. (Source: Wikipedia)